Home Business Tips - Getting Your Priorities in Order
A lot of people think that the biggest mistakes you can make with your home business concern tactical problems such as a poor web page, poor advertising, bad sales copy, and so on. And while those things are all important, the real problem that home business owners have is that they don’t have their priorities in order. So that you understand what I’m talking about, I’m going to relay to you a true story about a friend of mine. I will leave out the names so as to protect the innocent and not so innocent. After you read this, you’ll realize what I mean about priorities.
A friend of mine wanting to start a home business. I asked him what he wanted to do. He said to me, “I don’t care, just as long as I make money.” Well, there was his first mistake…no business plan. You have to have a business plan no matter how simple your business is. Without a plan, you are absolutely going nowhere. Okay, so I got him on track there. We finally figured out what he wanted to do.
Next was the actual implementation of what he wanted to do. He immediately wanted to jump into creating a product, setting up a web page and so on. This is where I had to give him another “hold the phone” moment. He didn’t understand what the problem was. So I asked him one simple question. “Do you know who your target market is and what they want?” He looked at me like I had two heads. I explained to him that before you create ANYTHING you better make sure that your target market even cares about it. So I got him into doing niche research.
This process continued, every step of the way. At each stepping stone, I had to back him up as he was putting the cart before the horse. He wanted to do things before their time. Now, when you’re first starting out, you’re not going to know these things. That’s normal. Hopefully, this article will have gotten you to start thinking in terms of getting your priorities in order. You can’t sell something unless you know that what you want to sell has a real demand. And then, everything comes from that.
To YOUR Success,
Steven Wagenheim
Looking for a solid 4 step plan to building your own business…FREE? Pick up my free report at http://www.stevewagenheim.com/4steps.html and get started TODAY!
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