Online Home Based Business: Long Tail Keywords Are Much Easier
If there’s one thing every webmaster can agree on it’s the importance of keywords. But not just any keyword– long tail keywords. Long tail keywords increase your chances of sending search engine traffic to your online home based business website and the benefits of search engine traffic are ample.
For online retailers and affiliate marketers it increases the potential for product sales and referrals commissions. For bloggers, it means a larger audience which could potentially lead to greater long term profits from third party or private ad modules.
If the mission is solely to receive more traffic, then any keyword would do. But because webmasters are (or should be) focused on driving targeted traffic to their site, the long tail theory should be employed by all who seek to drive more buyers to their online home based business site via search engines.
The phrase, Long Tail Keyword, was first coined by Chris Anderson in a seminal 2004 article in Wired Magazine. It is a socio-statistical theory which suggests that the collective sales of products in low demand can exceed that of popular products and bestsellers.
Anderson, using Amazon as an example for his theory, suggested that because there is now less of a need to lump products and consumers into one-size fits all containers, catering to minority tastes and making low-demand products consistently available will allow small businesses to achieve higher profit margins, than if they were to focus solely on high-demand/popular mainstream products.
Now, this theory goes against our immediate instinctive process of selecting or developing
products. For most of us, we’re taught to think big, and narrowing our niche markets would ultimately eliminate potential visitors. However, the mistake a number of webmasters make is simply to try to attract visitors. Your goal is not to attract visitors. You want serious buyers to your online home based business.
What are long tail keywords?
Simply put, they are multiple-phrase search queries that a visitor uses to arrive at your site. They are more targeted and they are used by visitors looking for specific information.
For example, kiwi and kiwi fruit are general search terms a user might use. But the long tail keywords within that niche may include:
-health benefits of kiwis
-nutritional benefits of kiwis
-benefits of kiwis for the skin
-how to pick kiwi fruits
By doing long tail research you can then provide answers to these more specific search queries.
Here are some other benefits to long tail keywords:
1. It is easier to rank well for long tail keywords in search engines because they are lower in competition.
2. They provide more visitors to your website via search engines because you’ll have more pages indexed for specific phrases relating to your website or blog. This means more visibility in the search engines and more traffic to your online home based business.
3. Long tail keywords lead to higher conversions. Visitors who arrive at your site using a long tail
search query are more likely to make purchases, click contextual ads, sign up for your ezine, or convert on affiliate programs. By using long tail keywords you are targeting a market of potential buyers.
Long tail keywords are instrumental to attracting search engine traffic. The research required to find them may seem time consuming but if you are serious about growing your online home based business for the long term then do the research, use long tail keywords.
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11 Responses to “Online Home Based Business: Long Tail Keywords Are Much Easier”
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Hi There
A very informative article on long tail keywords especially if you are looking to improve your page rank or simply are new and want to learn about online Home Based Business
Thank you for sharing
Charles
Hello,
Great information for a newbie such as myself. I will take your advice and put it to the test.
Thank you!
Korri
Wow…now it clicks Jeff. Thank you for that information. As I look at my StatCounter keyword section, I see the potential of a lot of long-tailed keywords.
Leon Bowes
Hi Jeff,
Great article on the use of long tail keywords. I can personally confirm that using keywords in this way is one of the quickest ways of getting a decent page ranking. I have just attained page 1 for my long tail keywords.
Graham Maddison
Great post on long tail keywords. I beleive that these are the best kinds of keywords because they are more targeted for traffic. Keep up the good work that you are doing and I will be back to get more info. from you.
Hi Jeff
Some very valid points on the use of long tail keywords and very important for newbies. I think that for most people starting out with an internet business,long tail keywords makes it easier to get ranked with the search engines.
Michelle Jayes / Online Income Opportunities
Jeff,
Great article on long keyword phrases. Thanks for the information, I know they work, since I use them all the time.
Tanny
Free Internet Home Business Ideas
Hi Jeff, another great post. Choosing long tail keywords is a vital step to get the search engines to deliver some traffic for your home based business. Tim Stokes
Jeff,
Nice outline of why long tail keywords are so important to increase conversion rates and traffic to your site
Jeff,
It’s really starting to come together. I can’t wait to see how this works out.
Hi Jeff,
I almost missed this thread and now that know, I’ll be following your progress all the way and pick up new tips…which I’m sure will be plenty..cheers