Home Based Business: Changing Your PLR Ebook Package So You Can Upload
Most newbie internet marketers who have a home based business are criticized with simply collecting information and tools onto their hard drive without ever using it. A good example of this is buying a PLR ebook package and never uploading it, so you can make money because you are overwhelmed by the entire task. But today I’m going to show you how to make some changes to your sales page, so it will ready to greet customers and you’ll find the task is not overly taxing. This article applies to those who know some HTML and have a PayPal account.
1. Open and read the entire sales page. You will see that some parts will be in bold text and in a color different from the rest of the sales page; most likely they will be placed in square brackets
ie From the desk of [Your Name]. It is the text in the brackets that you want to change.
To change the text click on the “view source” tab in your web browser and then copy and paste the entire text into a new page in your HTML editor. Then all you need to do id delete the brackets and then the text within it and change it to say what you want. Depending on the terms and conditions, you can change the price of the product, the bonus offer and even the sales text.
If you are a good copy writer then now is the time to put your skills into play, altering your sales text helps you stand apart from others who bought the PLR ebook publishing package.
2. Set up the payment button. To do this, log into your PayPal account and click on the “Merchants Services” tab to make a “Buy Now” button. You will need to set a price and choose a product name. Choose a name that you can easily remember, so you can keep track of the purchases made by customers.
You may decide that you want to use the “Buy Now” button offered in the ebook publishing package. If so then click on the “Use your own button image” radio button in the “customize button” section and enter the url of the graphic. Now you want to proceed to step three.
This involves clicking the “Step 3 Customize advanced features (optional)” and setting the first three radio buttons to “no”. Next, check the two boxes that read “Take customer to a specific page (URL) after checkout cancellation” and “Take customer to a specific page (URL) after successful checkout”. You then want to enter the url of these two pages on your home based business website.
Now, press the create button and copy and paste the code into your HTML editor where the “Buy Now” button would be found.
3. Loading the graphics. Your next step is to make sure your graphics will be uploaded onto the site. Therefore go through the HTML editor and find all the graphics. To make sure the graphics successfully load you may have to go through the page and change the url of each image to the url where the images will be located on your website. It is recommended that you create a separate directory on your home based business website and place the graphics there.
Then save the page and upload both the sales page and the graphics into the appropriate directories. Now you can check how everything looks by typing your home based business url into the web browser. Look to see if everything is there the way you want including your “Buy Now” button, which should be tested to make sure all the details of the purchase process are correct.
Your home based business now has a sales page that is uploaded and ready for customers. This is something to be excited about since you are one step closer to making sales.
Best Home Based Business Resource: 7 Ways To Boost Your Alexa Ranking
Over 10 million people use Alexa.com’s tool bar which is one of the best home based business resources you can have. The fact that it’s a free plug-in may have something to do with but surfing with Alexa has a number of other benefits, especially to bloggers, internet marketers and others that use the internet to generate an income. This article highlights a few of the advantages.
1. A faster surfing experience. Because Alexa has an integrated search toolbar, you don’t have to open a new web browser to type in a search query. All those saved seconds can add up when you are trying to multitask for your home business.
2. Alexa provides the traffic rank of each site you visit. This comes in the form of Alexa’s ranking figure, which in turn comes from the information that each Alexa toolbar installed on a users machine sends back to Alexa’s server when the user is surfing such as the URL they are currently visiting. Another reason that Alexa is one of the best home based business resources.
The smaller the number the more traffic the site is receiving. Since popular websites are considered more trust worthy, this lets you see which sites to exchange links with when doing reciprocal linking, where to invest your adverting dollar, as well who your competition is.
3. The toolbar also displays links to similar sites to that of the one you are visiting. This makes researching a topic faster as well as checking out your niche competition which is one of the best home based business resources that you can have knowing your competition.
4. You can find out which sites are linking to what. If you looking to exchange links with some of your competitor’s link partners this is a good way to find out. It’s also a good way to find sites that are linking to you. If their ranking is higher than yours it can improve your search engine ranking.
5. Find contact information. If you’ve searched a site for contact information and can’t find it, check Alexa.com. The toolbar allows you to check for contact information. This is good if you want to contact the site owner directly for a link exchange, joint venture or other marketing proposal. This is one of the best home based business resources ways to help your business.
6. Track a site’s changes. By using Alexa’s “Wayback Machine” you can see how website used to look and view the changes the website owner has made to the layout and design over time. This lets you see what some of the popular web trends and whether you are keeping up. If websites have made similar changes then chances are it is worth investing in. As well you can use this tool to view if the site updates regularly. You don’t want advertise or exchange links with a static website.
7. Share your web experience. Alexa allows you to let your associates share your web browsing experience by letting you share the website you are visiting with the click of a button. This is a good way to drive traffic to some of your web pages and affiliate programs.
From a marketing standpoint Alexa.com is a great tool to have and is one of the best home based business resources around. It offers some valuable information about the sites you visit to help you decide who you want to partner with. In addition to that it also gives you an idea as to how you are performing on the web.
Online Home Based Business: Long Tail Keywords Are Much Easier
If there’s one thing every webmaster can agree on it’s the importance of keywords. But not just any keyword– long tail keywords. Long tail keywords increase your chances of sending search engine traffic to your online home based business website and the benefits of search engine traffic are ample.
For online retailers and affiliate marketers it increases the potential for product sales and referrals commissions. For bloggers, it means a larger audience which could potentially lead to greater long term profits from third party or private ad modules.
If the mission is solely to receive more traffic, then any keyword would do. But because webmasters are (or should be) focused on driving targeted traffic to their site, the long tail theory should be employed by all who seek to drive more buyers to their online home based business site via search engines.
The phrase, Long Tail Keyword, was first coined by Chris Anderson in a seminal 2004 article in Wired Magazine. It is a socio-statistical theory which suggests that the collective sales of products in low demand can exceed that of popular products and bestsellers.
Anderson, using Amazon as an example for his theory, suggested that because there is now less of a need to lump products and consumers into one-size fits all containers, catering to minority tastes and making low-demand products consistently available will allow small businesses to achieve higher profit margins, than if they were to focus solely on high-demand/popular mainstream products.
Now, this theory goes against our immediate instinctive process of selecting or developing
products. For most of us, we’re taught to think big, and narrowing our niche markets would ultimately eliminate potential visitors. However, the mistake a number of webmasters make is simply to try to attract visitors. Your goal is not to attract visitors. You want serious buyers to your online home based business.
What are long tail keywords?
Simply put, they are multiple-phrase search queries that a visitor uses to arrive at your site. They are more targeted and they are used by visitors looking for specific information.
For example, kiwi and kiwi fruit are general search terms a user might use. But the long tail keywords within that niche may include:
-health benefits of kiwis
-nutritional benefits of kiwis
-benefits of kiwis for the skin
-how to pick kiwi fruits
By doing long tail research you can then provide answers to these more specific search queries.
Here are some other benefits to long tail keywords:
1. It is easier to rank well for long tail keywords in search engines because they are lower in competition.
2. They provide more visitors to your website via search engines because you’ll have more pages indexed for specific phrases relating to your website or blog. This means more visibility in the search engines and more traffic to your online home based business.
3. Long tail keywords lead to higher conversions. Visitors who arrive at your site using a long tail
search query are more likely to make purchases, click contextual ads, sign up for your ezine, or convert on affiliate programs. By using long tail keywords you are targeting a market of potential buyers.
Long tail keywords are instrumental to attracting search engine traffic. The research required to find them may seem time consuming but if you are serious about growing your online home based business for the long term then do the research, use long tail keywords.
How To Market Your Home Business: Make Money Online or Promote Your Home Based Business
Working from home with a home based business you can make serious money online. Yes, it is great to being your own boss, working whenever you want, having more time at home with loved ones and making more money. However, there is only one way for this dream to become a reality and stay one. The only way to truly make money online, work from home and have a successful home based business is to market your business properly everyday. The majority of businesses out there fail early all because they did not market properly.
In order to build a successful business online you must market correctly from the beginning. By doing so you will not only make money, but your business will achieve stability, longevity and continue to flourish. There are two ways to market: either utilize “free” marketing sources or “pay for” marketing sources. Examples of free marketing sources are blogs, forums, classifieds, myspace…etc. Examples of pay for marketing sources are pay per click ads, paid classifieds, mass e-mailers…etc.
Both forms of marketing free and paid work well, but free marketing will consume more of your time. This is the case because you can only reach a certain number of prospects with free marketing sources. Therefore, you must put in more hours each day to post more ads or to reach more people. In paid marketing, your business will market on a larger scale and reach more people with less pieces of marketing material. Your money will allow more consumers to come across your marketing efforts.
Yet, most people do not have the funds to engage in paid marketing especially when just starting out. Therefore, what you should do is market your home business with free sources heavily for the first couple of months. Then once you have made money, reinvest a chunk of your income into paid marketing sources.
Next, you can continue free marketing while having a steady income from paid marketing sources. If you have funds available, research and definitely set up small paid for marketing efforts which you can monitor closely. Thus you can have steady income streams and market using free sources everyday. Start small, you can always invest more and more money in the future. Marketing this way is how your business will build and reach more and more consumers over time ensuring success and future growth.
How much time should you spend marketing your home business everyday? Well, if you are solely utilizing free marketing sources you will need to spend 3 to 6 hours or more a day. If you are utilizing paid marketing sources you can work 1 to 3 hours a day and have great success. If you can do a combination of both I would work from home anywhere from 1 to 5 hours a day. What does it all come down to? You need to market your home based business with quality marketing materials every single day.
Put in quality time marketing your business and make it a habit or your business will fail. I suggest creating a daily routine and mixing it up from week to week, while constantly learning and looking for new ways to market your home business. With a home based business the possibilities and potential are endless, but you must put in quality marketing time to get there. Find out what works for you and don’t forget to enjoy yourself because marketing your own business is a fun way to make a living.
About the author:
Zachary Gaehwiler is an internet marketer with a passion for teaching others how to be successful online. If having a home based business is a goal of yours you should take the time to visit The Wealth Funnel System. http://www.homebusinessforgood.com