Home Business Website: Getting Visitors to Stay!
After all the work you’ve put into driving targeted traffic to your home business website the last thing you want is to have your visitors leave faster than they came. But it seems the only thing harder than getting visitors to your site is getting them to stay long enough to fall in love with your site. However, it’s worth learning how because the longer a visitor stays the more pages they view, the higher they’ll satisfaction will grow, they greater their chance of subscribing or generating revenues for your site.
Here are some ways to keep your home business website visitors from fleeing too soon.
1. Give them something to do immediately. Whether it is a video, an interesting article or a fun quiz, let your visitors give your site attention by quickly introducing them to something that will peak their interest.
You don’t want to keep them doing that activity for too long, just long enough for their interest in your site to grow. Thus a 5-10 minute video, a 400 word article or a 5-12 minuet survey is the recommend length for your browser to become intrigued.
2. Help them stay focused by keeping your content short, sweet, and simple. Obviously the type of wording you can get away with depends heavily on your audience, but regardless of who your audience is help them to avoid eye strain by keeping your paragraphs short—2 to 4 sentences. Make use of white spaces and bold important keywords.
Majority of online readers simply skim text, so by highlighting key concepts and formatting the text to alleviate eye strain you’re more likely to get the reader to stay long enough to get through the content.
3. Avoid creating a collage of information. If you are discussing a product then that should be the focus of that page. Each webpage should host one item of interest. Decide what you want your home business website visitor to do and then get them to perform that task. Too many options will only confuse the reader and drive them away.
4. Create a sense of a community. Letting your visitor comment on your articles, or videos or sharing thoughts in a forum will definitely keep them seated for while. If they see that many people come to your site to discuss topics related to your niche and are encouraged to offer feedback they are more likely to take your home business website seriously and participate.
5. Tell your visitors exactly what you want them to do. It seems silly ask your visitors to “click here to buy the product” but studies have proved, despite how obviously it is, visitors still need simple exact instructions. So whether you want them to “subscribe now,” “grab a copy” or “call a rep” you have to state it somewhere on your website.
6. Add content teasers and a sitemap on your site. You can encourage click thrus by adding enticing excerpts and text links to other pages. This works best when you have web pages that relate well with each other.
It is also recommended that you add a sitemap to your website. This makes it easier for the user to navigate your page. The easier it is for the visitor to find their way around your site the longer they will stay.
Getting traffic is one thing, but getting that traffic to actually stay on your home business website is another. Use the tips above to turn bored browsers into interested visitors, so you can increase your page views.
Online Press Releases: Perfect Marketing Solution for Your New Online Home Business
Part of the reason so many people prefer operating a new online home business is the costs of advertising and promoting your website is easier to digest. Even if you are on a tiny budget you can still stir interest and draw people to your site. One of the most affordable and effective methods of promotion is a press release.
A press release is an official statement or account that is specifically prepared and issued to news media for them to make known to the public. It can help improve your website visibility and may improve your rankings for your new online home business.
A press release can be used to inform the public of a new project launch or even an upcoming web anniversary. Though not to be used as a stand-alone method, once you begin to use them you will soon add them to your promotional efforts.
So how do you go about using a press release?
As always start with identifying your audience. Your press release should be written to captivate your audience. However, since the first person who will see it is the editor you want to make sure that they are immediately drawn in. Editors see hundreds of submissions so keep yours from entering the sludge pile considering the following:
1. Place your name, company and contact details in the top left corner where the editor can see it easily.
2. Keep your paragraphs short, no more than 4 sentences and make use of white space. Try to keep your press release to just a few hundred words.
3. Write your press release so it draws the reader in by highlighting the benefits of your new online home business website or product. Point out a problem and then explain how your product solves it. It is in the body of your article that you mention your URL and you should place it a couple times throughout the article just to impress it upon the readers mind.
4. Add a good picture. A press release with a good, clear, interesting picture gets more attention than one without.
Once you have written your press release you need to decide where to submit it. Before the internet your only option was traditional press release services. And while they are still beneficial, these days if you trying to improve your web sites visibility your best bet is an online press release service.
It’s not that your story will be picked up by every journalist, but submitting to online news-focused media will help you get direct links to your website.
Before you submit you will need to decide on your distribution channel. A good one will be reliable and increase your search engine ranking for your new online home business and drive traffic to your website. PR Web is a good one but there are others.
Once you have decided on your distribution channel. You will need to determine on the level of press release. PR web provides a chart for you to compare and make the best decision. As an added tip it is a good idea to decide what day would be best to submit your press release. For some industries, Monday is best. The weekend is a better option for others.
If you are looking for a cost effective way to increase the visibility of your new online home business website try using a press release. The tips above will help you create and submit your press release successfully.
Home Business Sales: Get More Help With Autoresponders!
An internet marketer’s life is full of things to do. Even the task of simplifying is a task in itself. However, there are tools, such as an autoresponder that do make life for an internet marketer simpler and more profitable with home business sales.
It allows you to create a series of emails to send to your list whenever you choose. It’s a hands free way of keeping your products and services in front of your niche market, while growing trust and loyalty. This improves your chances of generating more sales and long term customer loyalty.
Look on every successful internet marketer’s website and you’ll notice an opt-in form that connects to an autoresponder. This form usually asks for your name and email address. You yourself have probably opted in on someone else’s site at some point or another. Most likely you were interested in the niche topic or were seduced with a free gift of software download.
But it isn’t the form that is important it’s the autoresponder. This tool, which in some cases is free, allows you to grow a following of people that are interested in future niche products and updates.
How do you take advantage of an autoresponder to help grow your home business sales?
1. Sign up for one by going to GetResponse. You will be provided with an HTML lead capture form that you can cut and paste onto your website for.
2. Provide some type of incentive to induce people to subscribe to your list. You can offer a free gift like an ebook download, an online course or a monthly newsletter with juicy, exclusive information. Whatever you decide, you have to let your readers know that signing up will prove beneficial to them.
3. Create a series of emails relating to your product and site. You want to consistently stay in front of your prospects so try to email them regularly (once a week) with new information and
notifications.
The goal is to build trust and loyalty. Thus every email you send should make your prospects feel informed. You don’t want to bombard them with new products just to make home business sales nor do you want to send a slew of emails that simply tell them to buy your product.
Add value to your email campaigns by sharing new developments within the niche, reviews from previous customers and content that address problems that your product solves.
4. Send the emails regularly. If you have offered a course then automatically your readers will become used to hearing from you regularly. However, if not and even if you do you must continue to send emails.
People opt-in so many sites these days that if you go too long without sending something they may forget you and your product. What’s more they may opt out. If you promise information you must deliver.
Set up a schedule and have your autoresponder send emails when you choose. Remember this is automatic, once you plug in the information you simply need to decide when to send the email
out and you can move to other things.
An autoresponder is one way you can cut back on your things to do list. It also allows you build trust which increases your home business sales revenue.
Making Money Online With Different Types Of Affiliate Marketing
Affiliate marketing is one of the most popular ways today to make money online. Many people already realized the advantages of it and making money online with different types of affiliate marketing every day.
Affiliate marketing is a win – win situation. Both sides can only profit from it. The company, or the product owner, is advertizing the product for minimum cost and maximum exposure, and the affiliate has an easy way to make money online, by earning high commissions.
If you are searching for online opportunities, you should know that affiliate marketing is not as small as selling other people products. There are different types of affiliate marketing. Not all affiliate marketing programs are the same, some are than others, some will work for you and some won’t.
Affiliate Marketing Type 1: Pay Per Click
Most people don’t realize it, but Pay Per Click (PPC) is an affiliate marketing program, and it is the most popular one. PPC has become the fastest and easiest way to make money online.
The affiliate places a code on his website and he is getting paid each time a visitor click on the links on his site. The amount is set by the merchant and the affiliates get paid even if the visitor doesn’t buy anything.
The only disadvantage here is the amount paid; it is very small, usually no more than $1 per click.
Affiliate Marketing Type 2: Pay Per Performance (PPP).
PPP affiliate marketing is the merchant favorite and is also the most rewarding for the affiliates. Here the affiliate is being paid only if the referral took action, bought something and then it is called Pay Per Sale, the merchant is pay only if the referral paid for a product or a service, or signed up and it’s called Pay Per Lead, the merchant is paying each time the referral is filling a form and helping the merchant grow his list.
Affiliate Marketing Type 3: Single - tier / tow - tier / multi – tier affiliate marketing.
In this type of affiliate marketing the affiliate is being paid according to the number of tiers in the affiliate network. In this type of affiliate marketing, the affiliate is being paid not only for his efforts, but for his downline efforts too.
Affiliate Marketing Type 4: Residual Income Affiliate Marketing.
In this type of affiliate marketing, the affiliate gets paid for every customer he has referred not once, but as long as the referral keeps returning to the merchant’s website. As long as this referral keeps buying the affiliate will get paid. Most of this affiliate marketing types are the monthly services, where the referral pays each month to keep his account active and running.
All those affiliate marketing types have their advantages and disadvantages. The best way to a merchant or affiliate to benefit from them is to try and work with all of them together, test them and learn which one is the best for a specific product or service. Only trying, testing and learning will bring in the results of making money online with different types of affiliate marketing.
Tanny Lahav is making money online working from home. Visit http://www.Learn2Earn2.com and find how to make money online with different types of affiliate marketing.
Online Home Based Business: Long Tail Keywords Are Much Easier
If there’s one thing every webmaster can agree on it’s the importance of keywords. But not just any keyword– long tail keywords. Long tail keywords increase your chances of sending search engine traffic to your online home based business website and the benefits of search engine traffic are ample.
For online retailers and affiliate marketers it increases the potential for product sales and referrals commissions. For bloggers, it means a larger audience which could potentially lead to greater long term profits from third party or private ad modules.
If the mission is solely to receive more traffic, then any keyword would do. But because webmasters are (or should be) focused on driving targeted traffic to their site, the long tail theory should be employed by all who seek to drive more buyers to their online home based business site via search engines.
The phrase, Long Tail Keyword, was first coined by Chris Anderson in a seminal 2004 article in Wired Magazine. It is a socio-statistical theory which suggests that the collective sales of products in low demand can exceed that of popular products and bestsellers.
Anderson, using Amazon as an example for his theory, suggested that because there is now less of a need to lump products and consumers into one-size fits all containers, catering to minority tastes and making low-demand products consistently available will allow small businesses to achieve higher profit margins, than if they were to focus solely on high-demand/popular mainstream products.
Now, this theory goes against our immediate instinctive process of selecting or developing
products. For most of us, we’re taught to think big, and narrowing our niche markets would ultimately eliminate potential visitors. However, the mistake a number of webmasters make is simply to try to attract visitors. Your goal is not to attract visitors. You want serious buyers to your online home based business.
What are long tail keywords?
Simply put, they are multiple-phrase search queries that a visitor uses to arrive at your site. They are more targeted and they are used by visitors looking for specific information.
For example, kiwi and kiwi fruit are general search terms a user might use. But the long tail keywords within that niche may include:
-health benefits of kiwis
-nutritional benefits of kiwis
-benefits of kiwis for the skin
-how to pick kiwi fruits
By doing long tail research you can then provide answers to these more specific search queries.
Here are some other benefits to long tail keywords:
1. It is easier to rank well for long tail keywords in search engines because they are lower in competition.
2. They provide more visitors to your website via search engines because you’ll have more pages indexed for specific phrases relating to your website or blog. This means more visibility in the search engines and more traffic to your online home based business.
3. Long tail keywords lead to higher conversions. Visitors who arrive at your site using a long tail
search query are more likely to make purchases, click contextual ads, sign up for your ezine, or convert on affiliate programs. By using long tail keywords you are targeting a market of potential buyers.
Long tail keywords are instrumental to attracting search engine traffic. The research required to find them may seem time consuming but if you are serious about growing your online home based business for the long term then do the research, use long tail keywords.