Part of the reason so many people prefer operating a new online home business is the costs of advertising and promoting your website is easier to digest. Even if you are on a tiny budget you can still stir interest and draw people to your site. One of the most affordable and effective methods of promotion is a press release.

A press release is an official statement or account that is specifically prepared and issued to news media for them to make known to the public. It can help improve your website visibility and may improve your rankings for your new online home business.

A press release can be used to inform the public of a new project launch or even an upcoming web anniversary. Though not to be used as a stand-alone method, once you begin to use them you will soon add them to your promotional efforts.

So how do you go about using a press release?

As always start with identifying your audience. Your press release should be written to captivate your audience. However, since the first person who will see it is the editor you want to make sure that they are immediately drawn in. Editors see hundreds of submissions so keep yours from entering the sludge pile considering the following:

1. Place your name, company and contact details in the top left corner where the editor can see it easily.

2. Keep your paragraphs short, no more than 4 sentences and make use of white space. Try to keep your press release to just a few hundred words.

3. Write your press release so it draws the reader in by highlighting the benefits of your new online home business website or product. Point out a problem and then explain how your product solves it. It is in the body of your article that you mention your URL and you should place it a couple times throughout the article just to impress it upon the readers mind.

4. Add a good picture. A press release with a good, clear, interesting picture gets more attention than one without.

Once you have written your press release you need to decide where to submit it. Before the internet your only option was traditional press release services. And while they are still beneficial, these days if you trying to improve your web sites visibility your best bet is an online press release service.

It’s not that your story will be picked up by every journalist, but submitting to online news-focused media will help you get direct links to your website.

Before you submit you will need to decide on your distribution channel. A good one will be reliable and increase your search engine ranking for your new online home business and drive traffic to your website. PR Web is a good one but there are others.

Once you have decided on your distribution channel. You will need to determine on the level of press release. PR web provides a chart for you to compare and make the best decision. As an added tip it is a good idea to decide what day would be best to submit your press release. For some industries, Monday is best. The weekend is a better option for others.

If you are looking for a cost effective way to increase the visibility of your new online home business website try using a press release. The tips above will help you create and submit your press release successfully.